Most consumers are well aware of the concepts of product safety. Parents are also well aware that those concepts seem to be largely theoretical with low quality toys. Toy buying for babies was at one point in history more like risk management than parenting. There was a move to quality, and the organic and sustainable toys, simple fabrics, good wooden toys, and good design produced a surge of Green toys. Even the good big toy manufacturers were taken by surprise, and the smaller Green manufacturers were swamped by demand.
The babies didn’t comment much about all this, but apparently they liked the toys. A strange new menagerie of things from the land of the little guys now covers the world. Dinosaurs, hordes of kindly and thankfully washable teddies, and a vast array of online toys and playthings have taken over the nursery. That, for the record, is a real market benchmark. The Green toys have completely overturned the old shoddy/cheap garbage motif, and the best toy manufacturers have been busily ditching the remaining fossils as fast as possible.
People really are voting with nappies. The world turns on what makes the little kids happy, and that, let’s face it, is the way it should be.
Posted on October 25, 2010