The emerging Green concept seems to be becoming based on the wishes of those terrible tyrants, the babies of the world. All of a sudden, humanity’s nicer but noisier and fussier members are going Green. This applies to organic nappies, organic baby food and the all important organic toys, which are now literally covering the world.
For parents, there are quite a few upsides to the new Green babies. Not having to spend hours worrying about possible allergies to mysterious chemicals, El Cheapo Crud baby food and shrapnel-producing toys is a relief. The real stunner is that the big corporations are also getting on board with the new market. Maybe babies don’t know they’re running the Fortune 500, but the Fortune 500 does. This is the most sensitive market on Earth, and if baby wants something, baby will get it.
Posted on October 25, 2010