What looks like an uncharacteristic outbreak of mass sanity in the consumer market is actually based on good business and good economics, as well as a general recognition that “Green is good”. The basic fact is that sustainable baby products, in addition to their low risk factors, are a lot cheaper to produce, and require less processing. Good food is good food, for example, and nature doesn’t really need a lot of help in producing good baby food. So the new demand for organic baby food is a win-win.
Even more importantly, the renewable organic foods are guaranteed supplies. Babies may not be an endangered species, but crops can be. Biofuels have been eating up oil producing crops, and reducing the food production. That’s not the case with organic foods, which are all about eating, not fuel. Organic foods are also grown by highly motivated professional growers, not cash-strapped farmers, so the production is truly locked in.
Posted on October 25, 2010